Every engagement is structured around one question: where is the leverage? Depending on where you are, we work at one of three tiers.
Sales & Market Development
Dealer networks across the US and Europe. Direct outreach to architects and developers. Lead conversion into real, booked projects. Where most brands stall — outbound, qualification, closing, is where we operate.
Sourcing & Product Strategy
Access to European mills and production partners other brands can't reach. Product development for flooring, veneer panels, flexible sheets, and custom finishes. Collections aligned to market demand, not factory convenience. Margin improvement through smarter sourcing.
Strategic Advisory | Three Tiers
Tier 1 | Direction
Entry-level engagement. Positioning, market assessment, and strategic direction. For brands that need clarity before investing.
Tier 2 | Active Partnership
Commercial and sourcing support on retainer. We build the network, open the market, and execute outreach alongside your team.
Tier 3 | Full Strategic Partnership
Product, market, and execution, fully integrated. Long-term partnership with shared upside. Limited to a small number of brands per year.
Most consultancies hand you a strategy and walk away. Most suppliers hand you product and hope for the best. We do neither. We operate inside the deal; sourcing, positioning, and executing across both sides of the Atlantic and even further. Factory-level access on one end, active commercial execution on the other. That combination is rare, and it's where the margin lives. If you want direction, we'll give it. If you want movement, we'll run it.
